How it Works

iTether is improving industry standards by offering a product that transforms the delivery of treatment services while integrating service across the continuum of care.


For Providers

  • iTether is the patient engagement platform that provides real-time patient feedback which improves outcomes.
  • Providers can now offer a dynamic treatment plan in the hand for patients in the form of a smartphone app, backed by a provider portal with data driven analytics, to deliver patient-centered care.

For Payers

  • We provide provider accountability through evidence-based outcomes and other built-in reporting mechanisms.
  • We collect patient data via context aware interventions that enable individualized, value-based care.

For Patients

  • iTether integrates the provider’s current treatment plan into a mobile application that allows patients to fully immerse themselves in their treatment plan using an innovative, cutting-edge technology.
  • iTether provides therapists and patients in-app messaging, push-notifications for scheduled goals and events, and access to their assignments on-the-go, via their mobile phone, enabling patients to work on their recovery virtually anytime, anywhere. iTether extends care beyond the clinic.


Addiction Does Not Discriminate

This deck from iTether's founder, Sean Gunderson, provides an overview of the addiction landscape and shows how the Advocate platform benefits patients, providers, and payers alike.

iTether Advocate App Platform

This PDF provides a high-level view of iTether's groundbreaking Advocate addiction recovery app.


  • Does iTether specialize in specific types of addiction recovery?
    Actually, we view providers as the specialists in addiction recovery. Since iTether specializes in technology, we stick to providing a content neutral digital platform that adds value across all types of addiction recovery services. We offer white-label customization that allows each provider to make the product look and feel like their own. Additionally, iTether converts the provider’s own content for use with the platform, enabling them to save time and money while transforming the way they deliver treatment services.
  • Why is data so important?
    “If you can’t measure it, you can’t improve it.”* That’s why using data to measure outcomes is a core component of the iTether platform. By automatically collecting and measuring a wide variety of relevant data, providers can connect treatment plans to evidence-based outcomes, enabling continual improvement for patients.
    *Peter Drucker, Management Consultant, Educator and Author
  • How does the iTether platform foster accountability?
    Accountability is an important factor in successful and long-term recovery. In fact, it’s so important that it’s now a requirement, referred to as value-based care, established by the Affordable Care Act. The iTether platform seamlessly integrates accountability across all user segments. Patients engage with the product early in their treatment program, providing active feedback in the form of evidence-based outcomes. Treatment providers then analyze patient feedback to adapt each individual’s treatment program, providing improved results over the long term. Finally, payers can view and validate provider outcomes to make performance-based payments.
  • When can we start using the iTether platform?
    Now! The iTether platform is currently being used in pilot programs by several providers. If you are interested in becoming a pilot partner, please contact Bill Hoffman at 480-231-5080.

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