According to the Bureau of Labor Statistics (BLS), currently 62.4% of households with children have parents who are both working full time. Within these households, 53% report that the mother is the primary caretaker for the children. Schedules are rapidly filling up with both their job and household demanding their time and the pandemic has only worsened the situation. From attempting to manage remote learning and rearranging workdays to accommodate childcare gaps, it is mostly mothers who are shouldering these extra responsibilities on top of their full- time job and often times their own health is put on a back burner.
While COVID-19 has certainly created additional burdens for these parents it may have also been a catalyst for change in traditional healthcare delivery. As the healthcare industry moves rapidly towards digital care delivery, working moms are flocking towards the new telehealth options and it is easy to see why.
Let’s compare two different scenarios….
Traditional Office Visit Telehealth Visit
- Take time off work
- Arrange childcare
- Find transportation or factor in travel time
- Wait in waiting room
- Wait in treatment room
- Minimal time off work required
- Can attend appointment from home with children being watched
- No transportation needed
- No waiting needed
It is easy to see why the telehealth option is winning by a landslide for many moms. It offers them an efficient, easy way to access their healthcare without requiring hours of their time planning for and attending the appointment.
How can healthcare organizations support working moms?
Telehealth and video appointments are a great start to helping working mom stay healthy, but what else can organizations do to support these key individuals?
- Offer educational content geared towards individual and family health. According to the BLS, moms do the grocery shopping and meal preparation in 80% of households. By providing education around healthy eating, every member of the family benefits!
- Watch out for burnout. In 2020 alone, 9.8 million working moms reporting feeling burnt out. Healthcare organizations should be regularly screening for and addressing signs of burnout in this population. Screenings should be performed digitally to promote convenience and if responses indicate potential burnout, providers should be ready to respond appropriately.
- Offer convenient options. The more convenient you make it to access your organization, the more engagement you will see.